Like they say, the fifth time's the charm.
Our district has been in a state of perpetual bond campaigns since 2015. With two failed campaigns in 2016 and two failed campaigns in 2018 – including a November Election that left us 307 votes shy of the state’s 60% requirement – we approached our fifth bond election with an enthusiasm to do something completely different.
That’s not say what we had done in the past had no merit. In fact, building a campaign on top of our two 2018 campaigns – one that focused on the good the bond would do, and the second focused on boundary changes and other negative options we were having to consider – had given us a community that was well-versed in the details of not only the projects, but virtually all of our talking points.
Few of these had changed for November, so we decided to venture outside of the box.
